With more than 150-year history, Lao Fengxiang, which was established in 1848 is a centurial brand in Chinese jewelry business trade.

Lao Fengxiang jewelry store is the only one with a hundred years history that has developed from one century and a half years ago. Shanghai Lao Fengxiang Co. Ltd. has evolved and developed from Lao Fengxiang jewelry store that was established in 1848. The originality of the trademark“Lao Fengxiang” comes from “Lao Fengxiang Jewelry Store”.

Lao Fengxiang Co. Ltd. has developed into a larger-scale jewelry enterprises group, which integrates with scientific research, industry and trade. Lao Fengxiang Co. Ltd. has over 20 subsidiary companies such like Lao Fengxiang jewelry Co. Ltd, Lao Fengxiang jewelry research institute Co. Ltd., Lao Fengxiang jewelry Co. Ltd. and Lao Fengxiang Diamond Processing Co. Ltd.Meanwhile, Lao Fengxiang owns four specialized factories, Jewelry Factory, Silver Factory, Gift Factory and Material and Souvenir Factory, as well as more than 60 chain jewelry stores and over 1000 sales networks.

Lao Fengxiang has won the title of Shanghai Top Brand Product nine times serially. It is also a Shanghai famous trademark and it is the earliest one that got the title of China Famous Trademark in Chinese jewelry business line.

Lao Fengxiang Co. Ltd. has gained the honor of “national satisfied enterprise” eight years serially. Lao Fengxiang has enrolled in top 100 of Chinese light industry and Shanghai advanced unit of “Honest Service”.

Lao Fengxiang is the first one that has gained the certification of ISO Manufacture and Sale Process”

Lao Fengxiang gold jewelry has won the title of “China Top Brand”, which is the only China Top Brand product in Shanghai jewelry business line.

“Lao Fengxiang is based on Shanghai, radiating to countrywide, walking into the world”. These years Lao Fengxiang has always persisted in the road of brand management. Its marketing networks have scattered in 27 provinces, towns and autonomy areas through many channels of chain jewelry stores, image shoppes, franchised stores, monopolization shops and district agents etc. There are more than 40 chain jewelry stores in Shanghai, spreading to each district. Currently, Lao Fengxiang is actively cooperating with international jewelry enterprises.

“Elites gathering together, talents comes forth in great number”. As a national trademark of jewelry trade, Lao Fengxiang has formed profound culture base and talents resources through carefully irrigated and hardly cultivated by one after one generation. Nowadays, there are more than 1300 employees in the company, among them over 100 old-aged, middle-aged and young-aged designers have won the title of China arts and crafts master, senior arts designers. They have created the first automatic necklace-linking machine, the first brighten plating machine and the first wax-loosen machine. And they have won more than 130 prizes in jewelry design and doing competitions home and abroad past years, which enjoys a reputation as “Ornament Oscar”.

“Old brand, new style, exquisite technics, good prestige”. This idea is a common recognition that consumers have formed, and all of which come from constant creative management idea, strict quality management system, perfect jewelry management standard and complete ten characteristics services. The best-known words “Lao Fengxiang jewelry is favored by three generations”, which reflects the fact that consumers well appreciate the famous jewelry trademark.

“Marketing creation, technology creation, management creation, mechanism creation”. Lao Fengxiang has inherited and carried forward the excellent tradition and prominent style and features that formed from the development of the enterprise. On one side, Lao Fengxiang has won the trust of vast consumers by its prestige, exquisite technology, high quality products and warm services, on the other side, it is actively exploring jewelry new materials, new products, new technology and high-added value industry, which are called the road of “three new and one high-added value”. Therefore, Lao Fengxiang has acquired double foison:

Lao Fengxiang has won the title of Shanghai Top Brand Product nine times serially. It is also a Shanghai famous trademark and it has earliest won the title of China Famous Trademark in Chinese jewelry business line.

Lao Fengxiang Co. Ltd. has won the honor of “national satisfied enterprise” eight years serially. Lao Fengxiang has enrolled in top 100 of Chinese light industry and Shanghai advanced unit of “Honest Service”.

Lao Fengxiang is the first one that has gained the certification of ISO Manufacture and Sale Process”

Lao Fengxiang gold jewelry has won the title of “China Top Brand”, which is the only China Top Brand product in Shanghai jewelry business line.

“Phenix which brings good luck is singing in China”. (the symbol of Lao Fengxiang is a phenix) Lao Fengxiang in 21st century aims to the goal of building the best trademark in Chinese national jewelry trade, and makes use of the 2010’s Shanghai Exposition to become a main force of Shanghai tourist souvenir through developing gifts and souvenirs. The people of Lao Fengxiang will create tomorrow, create future and rebuild resplendence by their gritty spirits and courage.